New season decoration idea ss18
The concept - video making of
The main idea is to make the video look like a backstage shooting
Close-ups on models, staff is not visible (only their outlines or silhouettes)
Window displays & instore
Shop windows decoration with elements and equipment from real shooting.
The person who passes by is an imaginary photographer, and the mannequins in the shopwindowses are the characters of the shooting process (models in new collections clothes )